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Domino’s ordered to pay compensation of Rs 5,000 for charging Rs 10 over MRP


Beware! Charging over MRP (maximum retail price) can result in about 50,000 percent more compensation.
While many retailers, food outlets and international chains feel they can sneak by charging over MRP under the shade of taxes, District Consumer Disputes Redressal Forum Indore-2 is not going to let it slide and set an example in their latest verdict against Domino’s Pizza.
Domino's Pizza, Inc., branded as Domino's, is an American multinational pizza restaurant has been ordered to pay compensation of Rs 5,000 to a consumer for charging Rs 10 over MRP on a water bottle.
Plaintiff Jitendra Arjane, resident of Krishna Bagh colony, Indore had raised the complaint against  Domino’s Pizza Prime House, Indore and other outlets.
“On Nov 18, 2013, when we went to pizza at the outlet, we got thirsty and bought a water bottle of Kinley,” Arjane said. The water bottle had a printed price of Rs 20.
The plaintiff approached the representative of the outlet, demanding an explanation for charging Rs 30 for a water bottle that was priced at Rs 20. The explanation given was service tax.
Since the dispute was not settled by the representative of Domino’s, Arjane had no other option but to approach Consumer Forum seeking help.
Defending their case, Domino’s was represented by advocate Raees Khan and Lalit Inani.
Though delayed and taking about 6 years, Arjane finally got justice and compensation. “There is also a hope that this case would inspire consumer’s to fight for their justice and we will have lesser such cases of unfair trade in the country,” he said.
Domino’s was charged of unfair trade and taking benefit of consumer and hence, asked to pay compensation by forum president Om Prakash Sharma and member Sumitra Hatiwala.
In the verdict, Sharma noted the increasing number of cases of unfair trades and possible harm to innocent consumers, who fail to understand that MRP is the final possible price that can be charged by a retailer.
The forum has ordered Domino’s to pay compensation of Rs 5,000 and Rs 2,000 as fee for consumer forum. Also, the Rs 10 charged over MRP must be paid back with interest of 9 percent per annum from the date of purchase.
The entire compensation must be cleared within two months from the verdict, as per the orders.

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