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Kala Ke Rang showcasing 151 artworks of 63 artists from different walks of life concluded on Sunday with an educational workshop on Selling Paintings. Create Stories Social Welfare Society organised the open exhibition at Canarys Art Gallery in Indore.

The two-day art exhibition Kala Ke Rang showcasing 151 artworks of 63 artists from different walks of life concluded on Sunday with an educational workshop on Selling Paintings. Create Stories Social Welfare Society organised the open exhibition at Canarys Art Gallery in Indore.

Organiser Deepak Sharma said, “There were artworks from 63 artists from 12 years to 73 years were displayed in which different types of art forms were seen.” He added that the most challenging task for an artist is to sell art and hence, management expert was invited to give a free workshop on the same.

Management expert Dr Prayatna Jain said, “The biggest mistake among today's artists is that as soon as the brush is applied on the canvas for the first time, they feel that my painting should start selling and they are unable to accept or criticise the mistakes or nuances of their art, which is wrong.”

He added that the rate for which the artwork can sell is decided on your branding, name, experience and value. “It doesn’t matter how much time you spend on making the artwork, what matters is the value of artwork for the audience,” Jain said.

To achieve your goals as an artist, do this..

Understand yourself and your art. Hopefully you are already working on making the best art.

Know (or find) your target audience.

Follow the money.

Start at the local level means participate and attend the local exhibition and find the demand of the people because our communication skills are automatically formed by participating in the exhibition.

Make full use of social media and connect with as many people as possible.

Work slowly and continuously, don't give up.

Stay Current i.e. Stay updated on what's going on today.

Create a page of your art and if possible a website so that your artwork can be seen in one place.

Register in online shopping sites and sell your artwork there.

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