Skip to main content

OTT platforms have witnessed a 35 per cent growth with 31 million users in 2021. Indore is no different and sees a spike in platform usage.

India is currently the world’s fastest growing OTT (over-the-top streaming) market, and is all set to emerge as the world’s sixth-largest by 2024.

There is a major shift in the mindset and people are now used to watching new movies from the comfort of their homes. They are aware that any movie that releases in theatres will soon be available on an OTT platform in a month or two, if not sooner.

The market is expected to grow at a CAGR (Compound Annual Growth Rate) of 28.6% over the next four years to touch revenues of $2.9 billion.

According to findings from the Media and Entertainment Outlook 2020, a report by multinational professional services network of firms. Furthermore, as offline entertainment shut down due to the pandemic, OTT platforms have witnessed a 35 per cent growth with 31 million users in February 2021, up from 23 million in April 2020, revealed RedSeer report.

With people stuck at home, OTT platforms started releasing new and original content online to cater to the rising demand.

Indoreans are among the ones who have adopted to the new trend and are willing to even channelize themselves as OTT entertainment providers by making short films.

“There was a need for fresh content and OTT were able to provide that wholesome experience within the comfort of people’s homes," Nakul Chaturvedi, an engineer, said.

He added that in India, it is more often about ‘and’ and not ‘or’. “There is growth in both living room viewing and on mobile devices. There is viewership growth and increased demand for both local content and global shows and movies, as well as increasing popularity of shows and movies outside of native languages, watched with dubs or subtitles,” Chaturvedi said.

“Audio and Visual content has seen several phases ever since they got into existence,” teacher Himanshu Sinha said. He added that TV and cinema were one of those phases, they are not going anywhere but today streaming is the game changer because we have it at our disposal as long as we are connected with a steady internet connection.

“We bought Netflix, Disney hotstar and other subscriptions

Comments

Popular posts from this blog

Jharneshwar Mahadev in Madhya Pradesh: a nature escape from urban jungle

Life is too short, unpredictable and an adventure if lived to the fullest. Learning the essential value of life and deciding to seek adventures in life, several groups are now connecting to nature and seeking spiritual growth. Leading a group of adventure seekers to less-known wonders of Indore, Gyandeep Srivastava, administrator of Rides of Riders group unravelled a new getaway. The group went on a long ride exploring the rural areas of the city. In their bid to seek adventure, the group came across an ancient temple ‘Jharneshwar Mahadev’ which dazzles visitors with nature, beauty and wonder. The temple is situated in Shajapur, about 230 kilometres from Indore. The waterfall of Bhadooh (Jharneshwar Mahadev), a famous tourist place falling under the Quartak Panchayat, about 30 km from Manasa in Neemuch district. After monsoons, the waterfall attracts tourists from all over state to witness the 100 feet high waterfall. There were 25 riders in the adventure trip including female rider I...

Before Pentecost, Christian community helps underprivileged families with ration

Prior to Pentecost, Christian community is following the lessons taught by Jesus Christ and helping those in need. In their drive to help underprivileged families, Christian volunteers forming a group are providing ration packets to them. Christian holiday of Pentecost, which is celebrated the 49th day (the seventh Sunday) after Easter Sunday, will be celebrated on May 31 this year. The holiday commemorates the descent of the Holy Spirit upon the Apostles and other followers of Jesus Christ. Under the drive, ration packets are given to 200 to 250 people on a regular basis. “Christ was the ultimate social worker. Not only could he find housing for people, or give them free food,” Ashutosh Joseph, a volunteer said. He cited that in the Bible, God's call to His followers to care for other human beings is clear (Philippians 2:4; 1 John 3:17-18; Proverbs 19:17 New International Version). “In fact, Jesus states that one of the most important commandments is ‘love your neighbour...

What are the precautions for prevention of corona virus? Special instructions for School Students

School Education Department issued an advisory to all the school heads and officers regarding precautions to be taken against the deadly novel coronavirus to prevent the spread of infection among school children. The advisory was sent out at the direction of Ministry of Health and Family Welfare, Government of India with a photocopy of the letter attached. The department in its advisory stated that the world is fighting against the rapid spread of coronavirus (COVID-19). In India, too, the number of cases identified has increased in the last few days. As the school going children are also susceptible to infection and this is a crucial time for children given the end of the academic year and examination, it calls for immediate measures minimizing the effects of the epidemic. In the advisory, the department advised the schools to avoid any large gatherings of students during the course of the day in school. Any student or staff with travel history to any COVID-19 affected countr...