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Education is not a profession, it is a noble deed, a way of life

With persistent efforts and passion for his work, 42-year-old lecturer and poet Dr Ajit Upadhyaya lived his dreams when he was recently invited to Feliciano School of Business, New Jersey, USA for presenting his research paper on ‘Social Media Impact on Student Awareness and Education’.


Talking about his achievement, Upadhyaya said, “I can stand by my word and say that dreams do come true if one pursues his/her passions persistently.” He loves researching people’s behaviour and patterns of changes. “I did not research for going to USA to present my papers, rather I did research because I love it, hence, I could add this feather to my cap,” he added.

Sharing his experience at the business school, Upadhyaya talked about delegates from 47 countries, who had attended the conference. “There were delegates from California, Texas, China, Brazil, and Singapore,” he said.

Upadhyaya had chaired a couple of sessions in the conference, representing India. “I learned a lot about other countries and how social media is used for development there unlike India, where people are using it solely for entertainment and business,” he said.

As the usage of social media and culture varies in countries, people from different countries had different research data. Talking about his research data, Upadhyaya said, “My study shows that usage of social media is not helping students in increasing their knowledge in India, specifically Madhya Pradesh.”

Sharing his research findings in detail, he explained that level of awareness and knowledge of students with the use of social media did not increase in any way. “Students are using social media only for browsing entertainment and lifestyle blogs,” Upadhyaya said.

Quoting how social media can help in education, he shared findings of China. “Chinese delegate had explained that students browsing patterns in China are very professional and directed to knowledge growth,” Upadhyaya said.

He elaborated that resources play an important role in directing student’s social media usage. “Students are unsure of how to use social media for increasing knowledge, a major reason is lack of educational portals,” Upadhyaya said.

He explained that there is a gap between educational department and students. “Even after wide use of social media, educational institutes do not have enough social media presence, whereas they should actually provide knowledge and interesting data to students on a regular basis,” Upadhyaya said.

Further, discussing studies of other countries, he explained that students are educated and self-directed in USA.

Discussing his achievements, Upadhyaya said, “I felt privileged to be in the conference, because I could learn more.” Last year, he had his research paper published in Harvard Journal. “I was also invited to discuss my research on ‘Green Marketing’ in Dubai,” he added.



Sharing his aspiration and life story, Upadhyaya said, “I come from a small village named ‘Sajapur’, where I completed my schooling in English medium, which was rare in those days.” He was encouraged to study as his father Dr Sachachindra was a professor.

“I completed my masters in physics, as my parents expected,” Upadhyaya said. Coming from a family where everyone works as government official, his parents wanted him to become IAS officer.

“Becoming a government official did not appeal to me, so I learned about management and completed my MBA,”Upadhyaya said. Management studied inspired him to try different professions.

“I spend some time in media as journalist then became a radio jockey, but nothing seemed to appeal to my interest,”Upadhyaya said. Finally, browsing through his father’s journals, he read about various management studies.

“When I read those studies, they inspired me to conduct my own researches,” Upadhyaya said. When he shared his idea with his parents, his father objected to the idea.

“He explained that researching is tedious work and requires patience and persistence,” Upadhyaya said. Being self-motivated to conduct studies, he did not back down.

To start his research, he decided to pursue Phd in management. “I became a lecturer and starting researching on various topics,” he added.

Being a lecturer, he found his passion. “I am the happiest when I am talking about my researches, motivating students and learning more about behaviour of people,” Upadhyaya concluded.

Sharing his personal inclination towards arts, he talked about his love for poems. “I love writing and reading Hindi poems,” Upadhyaya said.

He explained that poetry relaxes him. “I feel poems are a delicate way to express one’s hidden emotions and feelings,” Upadhyaya quoted.

Quoting his inspirational words, Upadhyaya said, “Never give in, keep trying even if you fail a hundred times, there will be a time when you will pass with flying colours.” He is often inspired by religious scriptures and books, which he quotes in his lecturers.

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